How Is Your Social Media Etiquette?

Do you remember the childhood riddle, “Pete and repeat were in a boat. Pete fell overboard, so who was left?” The other person says, “Repeat,” so you just keep repeating the riddle. I used to drive my little brother crazy with that one. He wasn’t old enough to realize it was a joke. He just thought I was ignoring him. Do you ever feel as though people are ignoring you, or they are interested only in what they have to say? Advances in technology have made it easy for us to communicate, but have our basic interpersonal skills become rusty in the process? When was the last time you focused solely on what someone else is saying? Or, is your only focus just to make sure that you get your point across?

Certainly, one of the great advances in communication in recent years is the advent of social media. You can literally reach millions of people with a message in the blink of an eye. You can progress from being a virtual unknown to a celebrity, rock star or big-business owner in a matter of months, weeks, or even days. As a business owner, hopefully you realize the incredible potential that lies within the world of social media. But, do you use it merely for getting your own point across or do you also consider other people’s good ideas as well?


Twitter has taken off like wildfire. It is replacing many of the traditional news and advertising outlets. The days of press releases, faxes, and repeated phone calls to the media appear to be numbered. Nowadays, all you have to do is tweet about an event, and it seems people are instantly aware of it. For that to happen, however, people have to pass your message along.

Remember that “re-tweeting” is the newest form of encouragement. When was the last time you passed along someone’s tweet? When you re-tweet something it says, “I’m listening and I like what you said.” So, remember the next time you set sail on Twitter’s high seas, you may want to consider tossing tweet for re-tweet! American Underdog

Published in: on April 19, 2010 at 5:04 am  Leave a Comment  
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Perception May Not Be Everything-But It’s close

Have you ever called a business and made a decision about whether or not to hire that business based on what you hear on the other end of the line? Imagine if you are looking for marketing help. You call XYZ Marketing only to have your call answered by a person  who has a screaming baby in the background. As the child wails, you hear: “This is XYZ marketing— what da ya want?” Could that possibly influence your decision on whether to continue the relationship?

On the other hand, have you ever rang a business for the first time and had your call answered by a polite, confident, knowledgeable person whose demeanor immediately told you this was  someone you wanted to do business with? Let’s face it: perception is important. Like it or not, we are drastically influenced by how we perceive people—and businesses.

If perception plays such a critical role in business, how can you use that to your advantage?

A good friend of mine had his own consulting business but was getting ready to sell it. He began making changes that affected how a potential buyer might perceive the firm. My friend moved his offices to a high-end business complex downtown, changed the dress code, and he even hired a receptionist to greet clients. Did any of these adjustments change the actual way he ran his business? Not really, but when a prospective buyer walked into the office, he saw a business that—in his mind— was on its way to the top. My friend used this strategy twice, and it worked both times.

Andre Agassi

Andre Agassi

Andre Agassi was an iconic athlete in the nineties. He was unstoppable both on and off the tennis courts. He earned a total of more than $30 million in prize money from his tennis competitions, but he earned nearly that much every year from his endorsements— about $25 million annually! Canon was one of his highest paying sponsors. Canon’s advertising campaign with Agassi, “Image Is Everything” was a multi-million dollar success.

So, what’s the bottom line? Image can send you to the top—or keep you on the bottom. Your image—or the perception of what you project to your client— should be considered when making almost every business decision. American Underdog

Published in: on April 6, 2010 at 11:38 pm  Comments (2)  
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